The broader goal of the project is to establish at least 5 Hubs per city in Hanoi and Ho Chi Minh City, given their large size and population, as well as 1-2 hubs in Da Nang City. In case we are unable to reach our funding goals on these platforms, we will return to the very first step: developing a simple point-earning app exclusively for the driver community. It may be small, but it’s where our mission begins.
Where the Money Goes
1-YEAR OPERATION, 3 HUBS
To sustain three fully equipped RestHub locations for 1 year, we estimate a total budget of $1,000,000 USD, covering rental space, staff salaries, technology development, and essential services.
1. Infrastructure & Facility Costs – $440,000
2. Staff Salaries & Bonus Fund – $450,000
3. Marketing & Awareness Campaigns – $160,000
4. Community Development & Contingency – $150,000
This ensures Stop. can operate efficiently for its first full year, covering all essential services, motivating employees, and preparing for long-term sustainability.
Infrastructure & Facility Costs
Cool Number
$
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Rent
1 year, 3 hubs.
$240.000
/ year
- Estimated $6,500/month per hub in high-traffic urban areas (Hanoi, Ho Chi Minh City).
Renovation
Upgrading each space to include all necessary services.
$120.000
/ one time
- $40,000 per hub, covering: Interior modifications, furniture, and service stations. Signage, branding, and essential utilities.
Equipment Purchase
$80.000
/ one time
- Furniture & Rest Areas: Bunk beds, lounges, lockers ($35,000).
- Vehicle Repair Tools: Tire pumps, oil change stations, basic repair kits; Charging Stations ($45,000).
Staff Salaries (1 year)
Cool Number
$
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Hub Staff
1 year, 3 hubs.
$180.000
/ year
- 10 staff per hub (receptionists, security, maintenance).
- Average salary per staff: $500/month.
Annual Bonus Fund
Equivalent to 2 months’ salary for all employees (Hub + Back Office).
$90.000
/ one time
- Encourages retention and performance motivation.
Back Office Staff
$180.000
/ year
- 15 people handling management, marketing, and technical support, including Director & Managers.
- Average salary per staff: $975/month
Marketing & Awareness Campaigns
Cool Number
$
0
Marketing & Communication
$60.000
/ year
- Social media campaigns, offline marketing, and partnerships with shipper communities.
- Includes advertising, branding, and awareness efforts.
Initial Events & Community Engagement
$40.000
/ one time
- Grand launch events, outreach programs, and partnerships.
- Merchandise, giveaways, and promotional discounts.
12-Month Promotion
Costs
$40.000
/ year
- 15 people handling management, marketing, and technical support, including Director & Managers.
- Partnership incentives with ride-hailing platforms.
Community Development & Contingency
Cool Number
$
0
App Development & Maintenance
$90.000
/ year
- $60,000 for initial development (core features, UI/UX, integrations).
- $30,000 for 12 months of server maintenance, updates, and support.
Satellite Services & Community Partnerships
$30.000
/ one time
- Expanding RestHub into mini-stations at roadside cafés, repair shops, and convenience stores.
- Subsidizing branding materials & small incentives for partners.
Contingency Fund
Increased by $50,000 for risk mitigation
$75.000
/ year
- Reserve for unexpected expenses, operational adjustments, and economic fluctuations.
From my heart
The Dzun Pham
FounderRestHub will dedicate a portion of its profits, specific meals, and free overnight accommodations to support those in need—street children, the homeless, and the less fortunate in major cities. Winters will feel "a little less cold," the rain won’t leave them drenched, and under the scorching sun, they’ll have a safe place to rest and recharge for the long days ahead.